Logo Design
Exploring Logos
First we will explore the styles of logos using the presentation below and then after you have seen plenty
of examples of logos, you are going to gather examples of your own, where the row and columns topics align in a cell, the logo should fit into both categories. |
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Logo ReDesign Discussion
Together we will review how logos have been changed and redesigned. We will discuss whether these were for the best or not and why!
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Logo Brand Design Project
You will start with the and brainstorm logos that go with the business you have chosen to create for. The type of business you are designing for will influence the type of logos you will design. You will need to write a brief description of the company or brand you have chosen and who your target audience is, remember it must be made up brand (see sign up sheet for topic choices).
Then brainstorm some words you think of when you think of your brand, write at least 10 or more to help you think visually about your logos. Next, on the mock up paper, you will sketch and/or draw for your business’ logo using the key words, target audience, etc...to help you establish your brand's logo. Try to make each one different & unique so you have many different ideas to choose from. Your mock up logos will all be for the same business, not 10 different businesses. Remember these are just rough sketches or “doodles.” You will use the worksheet that Scales has given you to do this. You will conference with Scales to help decide on the 5 you will create in Illustrator. Next in the Production stage you will design 5 of your mock ups ideas into an actual logos using Illustrator. You need think about the description of your company to ensure that your logo works with the Business. You will create these all in 5 separate layers in Illustrator using the Ai worksheet below. Be creative! Do not just do the ordinary, get outside of the box!!
After getting Feedback, you will begin to adjust your current designs. , thus you will have some new ideas from your classmates in order make some changes to improve your logos. Finally you will complete your designs for the stage. You will turn in your final 5 logos. Your logo file need to be saved as lastname+ firstname + period# + logos, as both .AI files and your .PNG files. We will turn this in later once we have finished the logo packages. We will be adding these logos to your portfolio to reflect on! |
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Logo Package Project
After creating your 5 logos, you will now need to pick your favorite logo to design a full graphics package for a client. When you give a client their final project, you want to give them all the files and information that they may need.
When you create your logo package, create a Letter size page (8.5x11) and use the template to guide you in getting started, but you need to make the package unique and give it a design that goes with the logo you created. In separate Illustrator file or art boards, create the items you need to finish this. Then in Illustrator, you will create your Logo Package. You will need to include the following items in your package:
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Branding
How to Create a Brand Style Guide
Start by reading the article below. You will then create a Google Slide presentation summarizing the information in an easy to reference presentation. You will need to keep it simple and have 1 image per slide. Also include a title slide. When you are finished, save as last + first name + period + How Brand Guide and turn in to Google Classroom.
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Comparing Brand Style Guides
Using the links below, take a look at the brand styles guides below to help you get started, you can find your own or use these. You will look at 3 Guides to help you prep for making your own. Download the worksheet below to get started!
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Brand Style Guide Project
Now that you have created your final logo and packaged your logo, you will use all of these to build your brand Style Guide for your company. It is important to ensure that you have a set of rules and guidelines to follow to ensure that your images and future website are all in line with your brand.
A brand style guide is a representation and justification for a company’s visual style. These guides include information such as the target audience, the colors, the logos, the fonts used, and the overall feel or vibe that the company is trying to produce. You need to create a guide in InDesign that you will use as a presentation before the class. Your guide will be a multi-page document with a cover page. The cover page needs to describe what the rest of the document is. Create a new document in InDesign and make it Letter sized. Leave all other settings as default. You can add pages as you go and realize what you need. Your guide needs to include pages for the following: (use the worksheet included to help you organize your thoughts)
As you work, save your project as a .indd and name it lastname + firstname + period # + Brand Style Guide. When you are finished, save it as a +PDF with the same name and submit it to Scales here in Google Classroom along with your planning worksheet. We will be adding this project to you portfolio as well! Make sure you review the directions carefully for this project to make sure you aren't going to lose any points! |
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History of Social Media
Using the notes below to help you you will be creating a timeline using the worksheet. There should be 20 entries based on the information you will read. Make sure that you were including the event title, the date, the impact that this had and describe the event.
When you have finished turn this file in as last name + first name + period + social media |
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Social Media Network Comparison Chart
Using the chart below, you will research each social media network to fill in the information. This will be beneficial to you later as we work through social media branding for your Logo, brand, and website.
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Social Media Ads Project
Now that you have set rules and guide lines for your brand, you will use these to create ads for Social Media. You will be creating 3 ads, using the correct sizes based on what is best for that brand. Your ad MUST align with your brand style guide that you created or you will lose points. You will be advertising your business as a feed ad. You will need to create something that makes it clear what your brand sells/does. It must include your logo and you will be create a slogan for your ad. When looking at the 3 ads, they must look like they all go together. Before you can start in the software of your choosing, you must sketch and show Scales for approval.
- 1 ad for Facebook
- 1 ad for Instagram
- 1 ad for Twitter